Review · comparison · 10 October 2026
Three concepts, one homepage.
Concept 2 is the base. Concept 1 gave it its structure and type, and concept 3 its pointer light. The first three columns are the concepts as you first saw them; the fourth is the homepage now.
The opening screen
The whole page
Captured with reduced motion, so each page is in its finished, fully lit state and nothing is pinned.
- Original concept 1Editorial Minimalism
- Original concept 2Cinematic Light
- Original concept 3Experimental Digital
- The homepage nowCinematic Light, combined
What came from each concept
Concept 1 · Editorial Minimalism
- Two-column section openings under a rule that draws in
- Every section
- Future lines as ruled rows with the name set in outline
- Products and Ventures
- The dictionary entry for lux
- Company section
- Left-aligned type and one measure for body copy
- Everything below the hero
Concept 2 · Cinematic Light
- The pinned, scroll-driven sunrise
- Hero
- Blocks that brighten as they arrive, without moving
- Every section
- Studio and Local as two large panels in their own colours
- Divisions
- Case films’ opening frames as the work
- Selected work
- The gold closing band
- Contact
Concept 3 · Experimental Digital
- A pool of light that follows the pointer
- The Studio and Local panels, the gold band
- The sun and its glow leaning towards the pointer
- Hero
- Filled and hollow dots for trading and not open
- Divisions key and panels
- Nothing moving on its own
- Whole page
What changed from concept 2
| Part | Concept 2 | Homepage now |
|---|---|---|
| Headline | “Lux is light, measured where it lands.” | “We make the complex feel simple.” with your supporting line and two buttons |
| Logo | The LUXD Design lockup | Master logo option B, switchable to A or C |
| Header | Scrolls away | Stays at the top, with the page’s sections |
| Company | A table of company details | A positioning section: “We do partnerships, not projects.” |
| Divisions | Four equal treatments | Two lit panels with buttons, two outlined rows labelled In Development and Planned |
| Work | Frame, name and date | The same, plus the case’s one-line summary from luxd.design |
| The Lux Method | A strip of the four score bands | The five-day week from luxd.design, lit by the scroll |
| Why LUXD exists | Not present | The two paragraphs and three principles from luxd.design’s About page |
| Footer | One legal line | Logo, the four lines with status, routes into luxd.design, company details |