Lux is light, measured where it lands.
- lux noun
- The SI unit of illuminance. One lux is one lumen of light falling on one square metre.
LUXD LTD is the design company of William Blake. Two lines are trading, LUXD Studio and LUXD Local, and two more are being built. All four begin with the same question: what needs to be clearer?
Four lines. Two are trading.
Set solid: trading today · Set in outline: not open yet
LUXD Studio
For organisations
Enterprise product design, design contracting and design strategy for complex, regulated, data-heavy products.
LUXD Local
For small businesses
Complete web setups for small businesses, wherever they are: design, basic search setup, managed hosting, ongoing updates and promotional content, at a fixed price.
LUXD Products
For people who want to do it themselves
Tools and teaching made from LUXD's own work. The Lux Score is the first, and it is free. Nothing else is on sale yet.
LUXD Ventures
For founders
Designing and building a product with a founder, for a share of the company instead of a fee. Not open yet, and no applications are being taken.
Every project starts and ends with a reading.
The Lux Score is a free self-assessment of six areas of a business, each scored from 0 to 10. The lowest area is where the work starts. When the work is finished you answer the same questions again, so you can see what changed.
- Dim
- Lamplit
- Well lit
- Daylight
The four bands of a reading.
Work for four clients, in full on luxd.design.
Each case shows the problem, what William did and what changed.
LUXD Studio · Etiquette and leadership training
The British School of Excellence
A school selling courses while its own admin was timing out, stabilised one or two changes at a time over three weeks. Two of William's own mistakes were caught by the same checks and owned in writing.
23 August to 11 September 2026
LUXD Studio · Commercial field engineering
Three Card Solutions
Three Card Solutions installs signage, cabling, foundations and kiosks for multi-site operators. Enquiries arrived in any shape, and with sites sometimes several states away, a slightly wrong job order could sink the visit.
September to October 2026
LUXD Local · Off-market property sourcing
JLJ Real Estate
A regulated sole-director business needed a site that names its company number, ICO registration and redress-scheme membership on every page and survives being checked.
13 to 24 September 2026
LUXD Local · Speaking and peer mentoring
ADHD Andy
A speaker and ADHD peer mentor whose homemade Wix site had grown a page at a time, rebuilt as sixteen pages that tell one story. Launched on 28 September 2026, so there are no traffic figures yet.
Launched 28 September 2026
One company, one designer.
William Blake is the founder and the only designer. He does the design, leads every engagement and is the person you talk to.
- Legal name
- LUXD LTD
- Company number
- 17465024
- Registered in
- England and Wales
- Incorporated
- September 2026
- Founder
- William Blake
- Based
- United Kingdom, working remotely
Two addresses
- luxd.co.uk
- The company: what LUXD is, its four lines and who is behind it.
- luxd.design
- The work: case studies, prices, the Lux Score and the way to start a project.
Tell William what needs to be clearer.
Projects start on luxd.design, with a call, a brief or a Lux Score.